Saturday, 30 January 2021

Why I Have Rebranded

December of 2020 was not only the end of a difficult year for most of us, but the end of a chapter in my life.

Without going into details, I have found myself in a situation where I had to take a long hard look at myself, who I was and what I wanted.

I will be totally honest and say that I didn't like what I saw.

It was time for a change, time to be the person I wanted to be, you know the old saying.. "Be the change you want to see".

The Norse people of old put family first, then the ancestors, nature spirits and then, the gods.

I need to do the same, it is time for a complete change in who I am and what I am.

It is for this reason I decided to kill off iJim, I want to start a whole new chapter in my life.

I also came to realise that the name The Norse Way restricted me in the some of the subjects I wanted to talk about on my YouTube channel, and in my podcast.

See, Paganism is more than just the Norse faith and heathenry, a whole lot more, and if we were to disregard or ignore the other paths in the pagan faith we could be missing out on a world of knowledge.
To do that would be a crime in my opinion.


So, I chose to change all of my social media accounts to Jim's World, I was lucky enough to be able to buy Jimsworld.co.uk and get the Jimsworld extension on both my podcast and YouTube channel.

Now, with our new "brand" name (Jim's World) i am free to talk about all aspects of paganism, spirituality, how I am trying to reconnect with nature and my ancestors as well as what ever catches my attention at any point in time.

That being said, I do have a plan on how to do this, I want to start by concentrating on recording my podcasts on Anchor.fm/Jimsworld. These podcasts will be recorded in a controlled studio environment as well as outside, after all, what better place to be than out in nature.

At least that's the plan at least, but as we all know. It is not unusual for my plans to not go according to plan.


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